Little animated cygnets

Remember those cute animated 2s that used to breeze across the TV screen before you watched a BBC2 programme? They’ve gone.


01 for London

London’s been 01, 071, 081, 0171, 0181, then 020. No wonder so many people don’t know their own telephone number.

British Rail

It’s still there, on every one of the train tickets that you buy in the UK, in case you hadn’t noticed. The double-locking arrow of the logo that personified British Rail.


It’s not an instruction. It’s not a suggestion. It’s the name of a company that once put cables beneath our city streets. The company is long gone but its ghosts are still there.