As the 2018 World Cup gets under way, let us pause for a moment to reflect that someone in a marketing department far, far away once thought it would be a good idea to encourage children to brush their teeth by including footballers on the packaging of toothbrushes.
Brilliant. Because seeing Paul Gascoigne on the packaging of a toothbrush immediately makes children everywhere think of good dental health.
There’s wisdom in there somewhere.
2 thoughts on “Football-related toothbrushes”
There was a time, I believe, when young people were encouraged to look up to footballers as sporting heroes.
Perhaps if England get out of the group stages of the World Cup, we’ll see England toothbrushes again.
(Can’t see it myself.)